Valour City's mission is to create edgy jewelry designs that can be used for far more than just looks, while still keeping that sex appeal that is within a person's own right. That's why most of our designs feature sharp edges and protrusions that compliment the contours of the human body, but also give that cold vibe to let those around know you're not one to mess with. One will find it odd that despite this cold message, people establish instant respect and awe for the style.
Valour City will continuously produce new designs that balance the bridge between fashion and utility. We also created this blog to share other styles, ideas and brands that hold similar values of Valour City.
Here is a list of some of Valour City's top attributes and brand value's:
Minimalism. Minimalism is a tool that can assist you in finding freedom. Freedom from fear. Freedom from worry. Freedom from overwhelm. Freedom from guilt. Freedom from depression. Freedom from the trappings of the consumer culture we’ve built our lives around. Real freedom. The concept of minimalist art is to strip everything down to its essential quality and achieve simplicity. The idea is not completely without ornamentation, but that all parts, details, and joinery are considered as reduced to a stage where no one can remove anything further to improve the design.
Avant-garde. Otherwise known as edgy and innovative. Works that are experimental, radical, or unorthodox, with respect to art, culture, and society. It may be characterized by nontraditional, aesthetic innovation and initial unacceptability, and it may offer a critique of the relationship between producer and consumer. The avant-garde pushes the boundaries of what is accepted as the norm or the status quo, primarily in the cultural realm.
Utilitarian Fashion. Fusing fashion with function to create a clean, contemporary approach to utility aesthetics. The functionality of the object becomes it’s beauty. Utility Fashion reflects how today’s consumer is increasingly expecting practical yet well-designed products. The utilitarian aesthetic represents forms of genderless dressing; Utilitarian fashion is the ultimate unisex look, combining practicality with sophisticated design.